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Lateral Thoughts on Life.

Are you Mandingo enough ?

Are you Man Enough ?

Can you Resist ?

The quest for high perfomance enhancers seems to be never ending and widespread. While athletes have long been accused of taking steroids and testosterone and even “horse tonic” to run faster and longer, now the general public is following suit and digesting record amounts of so- called Energy Drinks.20070428T010000-0500_122320_OBS_JA_BOYS_DOMINATE_IN_SPRINT_RELAYS_1

The Great Coca Cola perhaps started the trend with their famous secret formula. Now every drink is boasting some  secret and potent additive that will boost the drinkers performance. Coca Cola’s name actually comes from the Cocaine and the Kola Nut (containing Caffiene), the key ingredients, in it’s original formulation. It was sold at pharmacies back then and it’s creator Pemberton claimed that Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and yes even impotence.

Coca Cola goes Blak

Coca Cola goes Blak

The local energy drinks are also focusing on the sexual shortcomings in the market place and have names like Taboo, Mandingo and Jagra which one blogger assumes means “JamaicanViagra”. They should do well in a culture that already traditionally has Roots drinks with exotic names like “Front End Lifter”.  Red Bull, the German drink, with the English name, and Monster also have a strong local following.

Are you Man Enough ?

Are you Man Enough ?

Personally I’m inclined to think these products are all a bunch of Mumbo Jumbo though. However  I guess if you think they’ll help you then they will. Placebos have been known to effect great cures. Who am I to knock someone trying to uplift their spirits before taking an All Night Exam Study Session ?

I'd prefer if the model was in focus and the drink blurry.

I'd prefer if the model was in focus and the drink blurry.

Interestingly the words Mumbo Jumbo and Jagra and Mandingo are related. See for example this quote taken from a blog on the net;

You will be the hit of the cocktail party when you hold forth on the origins of the word “Mumbo Jumbo,” which is a botched transliteration of the name of a Mandingo secret society. The account originated with the 18th century explorer of Africa Francis Moore, who wrote that the all-male society, bound by terrible oaths, existed primarily to adjudicate disputes between men and women… in favor of men. So how did Moore find out about this “secret” group?

About the year 1727, the king of Jagra having a very inquisitive woman to his wife, was so weak as to disclose to her this secret; and she being a gossip, revealed it to some other women of her acquaintance. This at last coming to the ears of some who were no friends to the king, they, dreading lest if the affair took vent, it should put a period to the subjection of their wives, took the coat, put a man into it, and going to the king’s town, sent for him out, and taxed him with it: when he not denying it, they sent for his wife, and killed them both on the spot. Thus the poor king died for his complaisance to his wife, and she for her curiosity.

The first rule of Mumbo Jumbo is DON’T TALK ABOUT MUMBO JUMBO!

Mandingo Energy Drink.

Mandingo Energy Drink.

As someone who is addicted to Pepsi I hope you will avoid my weakness. I hope you’ll be Mandingo enough to avoid these Energy Drinks and stay healthy with some less addictive natural Juices.


Are you Man Enough ?

Drinks can make you do Crazy things.

Drinks can make you do Crazy things.


July 27, 2009 - Posted by | blog, current news, humor, Lateral Thinking, Marketing, movies, non fiction, Strategy, success, writing | , , , , , , ,

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