Heavy Logix.

Lateral Thoughts on Life.

Sticky Ideas.

Ever wondered why some ideas live and others die ?

A recent book called “Made to Stick” examines this question and came up with the key principles to making your best ideas be remembered.The authors found that “Sticky” or Memorable ideas are generally ;

– Simple: They’re totally focused around the core of
the idea. Everything else is virtually irrelevant. But
the real challenge is finding that core!

– Unexpected: They break patterns, create gaps and
capture our attention without any gimmickry. Savvy
marketeers will search for the counterintuitive
aspects of their core message.

– Concrete: Ideas that stick are easily
understandable. No buzz words, abstract concepts or
anything associated with the dreaded “Curse of
Knowledge” are allowed.

– Credible: Trusted authorities, believable details,
specific examples and analogies help make ideas more
readily accepted and increase their stick factor.

– Emotional: People “care” about sticky ideas. Create an emotional connection.

– Story: With sticky ideas, people often remember how
the problem arose, how it was dealt with. The story

These form an easily remembered acronym “SUCCES(s)”


January 17, 2009 - Posted by | Uncategorized | , , ,


  1. So, comer up with a sticky idea and a non-sticky one as examples nuh?

    Glad to see you have set the blog up. I will be linking your blog shortly.

    Comment by Mad Bull | January 17, 2009 | Reply

  2. Thanx Mad Bull really appreciate the support.I am feeling like a “doofus” or “claffie” learning this blog thing but I like it.

    Comment by heavylogix | January 18, 2009 | Reply

  3. Not sure I understood that but yea, examples would help.

    Comment by Mawga | January 30, 2009 | Reply

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