Ever wondered why some ideas live and others die ?
A recent book called “Made to Stick” examines this question and came up with the key principles to making your best ideas be remembered.The authors found that “Sticky” or Memorable ideas are generally ;
– Simple: They’re totally focused around the core of
the idea. Everything else is virtually irrelevant. But
the real challenge is finding that core!
– Unexpected: They break patterns, create gaps and
capture our attention without any gimmickry. Savvy
marketeers will search for the counterintuitive
aspects of their core message.
– Concrete: Ideas that stick are easily
understandable. No buzz words, abstract concepts or
anything associated with the dreaded “Curse of
Knowledge” are allowed.
– Credible: Trusted authorities, believable details,
specific examples and analogies help make ideas more
readily accepted and increase their stick factor.
– Emotional: People “care” about sticky ideas. Create an emotional connection.
– Story: With sticky ideas, people often remember how
the problem arose, how it was dealt with. The story
These form an easily remembered acronym “SUCCES(s)”
The following guidelines are very useful,written by Thomas Jefferson.
1. Never put off till tomorrow what you can do today.
2. Never trouble another for what you can do yourself.
3. Never spend your money before you have it.
4. Never buy what you do not want because it is cheap; it will ever be dear to you.
5. Pride costs us more than hunger, thirst, and cold.
6. Never repent of having eaten too little.
7. Nothing is troublesome that we do willingly.
8. Don’t let the evils which have never happened cost you pain.
9. Always take things by their smooth handle.
10. When angry, count to ten before you speak; if very angry, count to one hundred.
I must thank the late Rev. Cleve Grant, former chaplain of Ardenne High School, for first bringing these simple, yet potent, rules to my attention.
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